The Right Words For Saleswriting

Contrary to popular belief, making online sales is a not a "hit or miss," process. Most people think "I can craft a decent Sales Page." Nothing may be further from the truth, when it comes to the actual sales pages performance..

I am not saying that you do not have the ability to write a clear message, which contains great information: even engaging, and creative messages. You very likely have the ability to craft a good message that makes perfect sense.

This area alone becomes the main pitfall of what most think; when it concerns sales. Most believe that simply making perfect sense using "logic," will cause the masses to rush to buy their product or services.

Guess what? This logic only makes sense to you, because the product or service is yours. (You are "too close" to the subject)

You know and understand that you have a great product, and you probably feel that as the provider of the product or service, that no one else is "qualified," to rightly promote your product, because no one else knows your product more than you.

You are right, others do not have every insight - concerning every detail, and every feature, your product or service entails. That is not the argument. Most "sellers" who are just starting out trying to sell online; think that it is the details, and the features the product has - that make it sell.

The explicit knowledge of features and details of a product do not make a salesman. People do not buy products because of their features and details. However, they may love every aspect of each feature and detail of the product or service, but the only reason they buy it - is because of what they believe it can do for them.

People use products and services because they are a benefit to them; often in more ways than one. These products also serve to enhance the perceptions that other people have about them.

It will make them look cool; appear smart, attractive, even loveable. Even if they "think," to themselves - they do not care what other people think, this opinion in and of itself; proves that they actually "do" care how they are perceived.

A novice will think and believe that they already know how to sell. This cannot be true. Selling, like any other skill, is a "learned, process. Good writers have past experience, plus the "certain knowledge" of knowing how to be able to sell online.

When you decide to write your own sales page; "because no one else is qualified," You actually disqualify yourself. Your ability to render sound judgment pertaining to the subject is compromised; because you actually think that no one else is qualified.

The ability you have to - "know your product," is surely great, but this alone does not generate sales. Nor does it make you a good sales writer. 98% of "sales pages" which exist online; do not wind up making a single sale, this testament by itself is a monster witness to this fact.

How long does it take to decide whether a "sales page," is good or not? It depends on the traffic the Web site receives, if the site gets 1,000 visits within a week, then a week is long enough. If the page does not make a single sale within the first 1,000 visits, it is doomed.

Even if it did manage to get a sale on the 1,001 mark - it would still be a very poor conversion rate. Nowhere near good enough to justify the title of a "good sales page." Even if the "seller gets 10,000 visits, and (10 sales) per day, it does not compare to the kind of sales it would get after being rewritten. It could easily be improved to get (140 sales) per day at a .14 conversion rate. (140 sales per thousand)

The same page that sold .14 and had 10,000 visits per day would sell 1,400 products per day. On a more modest level, a site getting a .7 conversion rate (7 per 1,000) yet only managed about 5,000 visits per week - would still manage to sell 35 products/services per week.

These kinds of numbers (depending on the product) would be the least acceptable for most online sellers. Besides, some sales are better than no sales. Are your sales pages doing at least this much work for you? If not, fire them - and replace them with copy that sells.


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Custom Sales Writer For Web Copy - Stephen E. Monday